versus手表(versus手表价格和图片)

Itcouldbeprofitableonceagainbytheendoftheyear.

它可能在今年年底迎来第二春。

There'slittledoubtthatFitbit'sVersasmartwatchhassoldwell,butapparentlyit'ssellingsowellthatitmightjustdigthecompanyoutofitsfinancialhole.Alongsideitslatestearnings,Fitbitprovidedarosyoutlookindicatingthatitexpectedtobreakeveninthethirdquarterof2018,andwouldreturnto"growthandprofitability"sometimeinthesecondhalfoftheyear.Itdidn'texplicitlycredittheVersawiththeturnaround,butitwasn'tshyabouttoutingtheimportanceofthenewer,moreaffordablesmartwatchtoitsbottomline.

毫无疑问，Fitbit的Versa智能手表销售情况良好，但显然它的销售情况非常好，可能会让公司摆脱其财务困境。除了最近的盈利，Fitbit提供了一个乐观的前景，表明它预计将在2018年第三季度收支平衡，并将在下半年的某个时候回归“增长和盈利”。它没有明确表示Versa的转变，但是并不羞于宣传更新，更实惠的智能手表的重要性。

Forone,smartwatchesnowrepresentthemajorityofFitbit'srevenue--theyjumpedfrom30percentinthepreviousquarterto55percent.Thefirmdidn'thesitatetobragaboutsales,either.Althoughitstoppedshortofprovidingnumbers,itnotedthatitsoldoutofVersasintheperiod--thatis,itcouldn'tmakeenoughtomeetdemand.InNorthAmerica,thatonewatchmodeloutsoldthecollectivesmartwatchesofFossil,GarminandSamsung.Whilethat'snotthemostdifficultfeatintheworld(theserivals'lineupsaresomewhatoldinthetooth),it'stellingthatacompanyonceseenasalaggardinsmartwatchescouldoutperformopponentswho'vebeeninthemarketforyearslonger.

首先，智能手表现在代表了Fitbit的大部分收入-他们从上一季度的30％跃升至55％。该公司也毫不犹豫地吹嘘销售。虽然它没有提供数字，但它注意到它在期间售罄Versas-也就是说，它无法满足需求。在北美，那一款手表型号超过了Fossil，Garmin和三星的集体智能手表。虽然这不是世界上最困难的壮举（这些竞争对手的阵容有点老了），但它告诉我们曾经被视为智能手表落后的公司可能会比那些已经进入市场多年的对手更胜一筹。

Thisisn'ttosaythesituationisentirelybrightandsunny.Fitbitstilllost$54.2million(versus'just'$19.3millionayearago),anditsrevenuedippedto$299.3million.There'salsothequestionofwhetherornotFitbitcanmaintainitsmomentum.ManyexpectanewAppleWatchinthefall,andthere'sapossibilitythatitcouldattractiPhoneownerswhowouldhaveotherwiseboughtaVersa.

这并不是说情况完全是阳光明媚。Fitbit仍然损失了5420万美元（相比之下一年前只有1930万美元），其收入下降至2.993亿美元。还有一个问题是Fitbit能否保持其势头。许多人预计秋季会推出一款全新的AppleWatch，并且它有可能吸引那些原本会购买Versa的iPhone用户。